Blog

Kaity Huff

Kaity Huff
As Kiwi's Digital Marketing Director, Kaity's background in B2B software brings an important perspective to tech companies with complex product offerings. In her spare time (which she has very little of due to her toddler), you’ll find Kaity sewing or sailing.

Recent Posts

ICYMI: Recap of TechConnect, Goodybye Funnel, Hello Flywheel

As we approach the new year, what better time to dive into a topic that’s shifting the way we think about marketing as a whole.

Jacob Carlson, Principal Channel Account Manager at HubSpot, flew in from Boston to headline this month’s TechConnect meetup.

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Planning for 2019: Steps for a Smart Tech Marketing Plan

This is an especially busy time of year for marketers.

Between wrapping up campaigns, doing final lead gen pushes to meet targets, end-of-year client gifts, and trying to wrap up 87 projects while balancing time out of the office, this time of year is CRAZY for marketers.

Since that doesn’t leave a whole lot of time to think about your 2019 marketing strategy, here are our suggestions for how to get started with your plan.

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Recap of the Inaugural Blockland Solutions Conference - Day 3

Monday, December 3, 2018—Cleveland, OH 

As a marketing agency for B2B software & tech companies, we couldn’t be more excited that the Blockland Solutions conference is taking place right here in our hometown. Here’s a recap of Day 3 so far...

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Kiwi Creative Named a Weatherhead 100 Winner for Second Consecutive Year

Thursday, November 29, 2018—Cleveland, OH

In a room full of the top business leaders and highest performing organizations, here at Kiwi, we were honored to be among the Weatherhead 100 recipients for the second year in a row.

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In town for Blockland? Don't Miss These Cleveland Hotspots

Blockland attendees - here’s your insider bar & restaurant list from a Cleveland marketing agency. You’ll want to bookmark this one!

Blockland Solutions is one of the first blockchain education conferences in the nation, and we couldn't be more excited that it's being held right here in "The Land." With keynote speakers like Mark Hurd, the CEO of Oracle, and John Donovan CEO of AT&T Communications, we can't wait to hear the latest in the booming world of blockchain. 

Cleveland is "Open for Blockchain Business," and the Solutions Conference is just the start. 

Here at Kiwi Creative, we’re taco aficionados, foodie fanatics, and craft beer crazy. So who better to give the insider info for all the best places to check out in between Blockland sessions?!

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3 Unexpected Things Marketers Should Be Thankful for in 2018

Thanksgiving is a time to reflect and to think about what we have to be thankful for.

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Your B2B Tech Buyer Persona is Probably Outdated

If you’re anything like many of the software and tech companies we work with, your buyer persona probably goes something like this...

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Why marketing data makes tech marketers feel so good

The past couple weeks, I’ve been spending an exorbitant amount of time with data, and I think I’m in love.

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What Tech Marketers Need to Know About Proof Content

 Databox just released their most recent report, and we couldn’t be more excited about the findings.

In the article, The 8 Most Important Factors When Buying Software (According to Marketers), Databox polled dozens of marketing decision-makers to gain a better understanding of the factors that matter most when buying software.

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Follow Up Email Templates for B2B Tech Sales

 B2B tech sales is a unique animal. B2B buyers often have to involve multiple decision-makers, and the implementation of a new technology platform can change the very fundamentals of a business.

These complex, technical product offerings often translate into a long sales cycle.

As such, it's important to make sure all of your touches along the way are reflective of who you are and how you will be a value-added partner.

You don’t have to go far down your inbox to find bad examples of follow up emails. So if you’re looking to stand out and close the deal, here are some of the best templates we’ve seen for B2B software and tech sales follow up.

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