Blog

How One Simple Design Technique Can Boost The Effectiveness of Tech Content

Creating a single piece of content in the B2B tech world can be a massive undertaking…from building a content strategy, to wrangling subject matter experts for copywriting assistance, to proofreading …again and again and again. But now that you...

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Beyond the Resources Page: How Tech Marketers Can Expand Content Reach

As a tech marketer, we know you’ve worked damn hard to produce all of your company’s white papers, case studies and videos. But are you confident that your website visitors are finding the content they need, when they need it? Or do all of your...

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How to use Interactive Marketing to Drive Engagement

Interactive marketing, also referred to as trigger-based or event-based marketing,  provides a direct response to the action a customer makes. It’s essentially a follow up question, or response, to what your customer is doing. For example, if...

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Personalization: How to Improve Your Email Campaign CTR

Emails. We all have an inbox full of important and unimportant ones. Whether they’re from your boss or a store offering coupons and deals. They span a variety of topics and senders. Some of us even get so many emails to the point where we have...

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How to be a Tech Company With a Killer Content Marketing Strategy (Updated)

As a tech marketer, you have a lot on your plate to reach your customers and future prospects. Having a content marketing strategy is something that should always be top of mind. If there's no strategy, your content could end up being...

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Kicking Off a Project: What to Communicate with a B2B Marketing Agency

You’ve meet with your internal marketing team and you’re ready to get a great new project started with your favorite B2B Tech Agency. It’s time to schedule a call with the project manager to get the ball rolling, but what would be the most...

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How to Use Historical Optimization for Your Tech Company Blogs

Blogs have become a part of every tech marketers day-to-day tasks. They are used as a part of the marketing plan to bring in new leads, as well as keep existing ones interested. So, keeping up with posting blogs regularly is crucial to their...

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Events: The #1 Lead Gen Source for B2B Tech Companies

Tech marketers are go-getters who dabble in every type of lead generation source imaginable. From PPC to webinars, they know that by diversifying their reach they can meet potential leads wherever they are and nurture them through the buyer’s...

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How to Make Your B2B Tech Marketing Emails Stand Out in Crowded Inboxes

I have a confession. I’m a deleter.

The first thing I do when I open my inbox is scroll, choose and delete with barely a glance at the subject line or sender name. Is it fair? No. Do I care? Not really.

It may seem harsh but I know I’m not alone....

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Top 4 Tricks To Empower Your Sales Team

Your sales team, just like any other team or member in your company, are crucial to the success and outcome of the company. They reel in customers and seal the deal. They are normally motivated by commissions, bringing in new business and keeping...

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