Blog

How to be a Tech Company With a Killer Content Marketing Strategy (Updated)

As a tech marketer, you have a lot on your plate to reach your customers and future prospects. Having a content marketing strategy is something that should always be top of mind. If there's no strategy, your content could end up being...

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Kicking Off a Project: What to Communicate with a B2B Marketing Agency

You’ve meet with your internal marketing team and you’re ready to get a great new project started with your favorite B2B Tech Agency. It’s time to schedule a call with the project manager to get the ball rolling, but what would be the most...

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How to Use Historical Optimization for Your Tech Company Blogs

Blogs have become a part of every tech marketers day-to-day tasks. They are used as a part of the marketing plan to bring in new leads, as well as keep existing ones interested. So, keeping up with posting blogs regularly is crucial to their...

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Events: The #1 Lead Gen Source for B2B Tech Companies

Tech marketers are go-getters who dabble in every type of lead generation source imaginable. From PPC to webinars, they know that by diversifying their reach they can meet potential leads wherever they are and nurture them through the buyer’s...

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How to Make Your B2B Tech Marketing Emails Stand Out in Crowded Inboxes

I have a confession. I’m a deleter.

The first thing I do when I open my inbox is scroll, choose and delete with barely a glance at the subject line or sender name. Is it fair? No. Do I care? Not really.

It may seem harsh but I know I’m not alone....

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Top 4 Tricks To Empower Your Sales Team

Your sales team, just like any other team or member in your company, are crucial to the success and outcome of the company. They reel in customers and seal the deal. They are normally motivated by commissions, bringing in new business and keeping...

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Solutions to the Top 5 Challenges Facing Tech Marketers Today

Now that we’ve had time to completely digest our 2019 State of the Industry Report, we want to take a moment to revisit the top five takeaways. What are the challenges tech marketers face? Why are these problems happening? How can we help solve...

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Bringing Your B2B Tech Inbound Marketing & Sales Enablement to Life in 2019

According to our 2019 State of the Industry Report, the top two focuses for tech marketers this year are inbound marketing (37%) and sales enablement (25%). Combining both initiatives is a guaranteed recipe for success but can be tremendous...

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Lose the Stress Ball: 3 Fool-Proof Giveaways for B2B Tech Trade Shows

Scan your desk. Count the number of pens, trinkets and stickers you’ve picked up at a company trade show. If you’ve been to even a couple of events over the past year, chances are you’ve kept the practical giveaways and ditched the rest. While...

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Top 5 Must-Measure Metrics for Tech Companies (Updated)

With the first quarter of 2019 almost done and in the books, reassessment of quarterly initiatives are on the horizon. No doubt, savvy B2B tech marketers have already implemented a system which delves into campaign KPIs.

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