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Panic, Plan or Persevere: B2B Tech Marketing During the Coronavirus Crisis

At the risk of sounding like a cheesy motivational poster, we all know that during a crisis there are only two things you can control: your attitude and your actions. 

In our experience, we’ve seen B2B tech companies go down one of three paths...

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11 Tips for Selling Remotely During the Coronavirus Crisis

We’re not going to sugarcoat it here…being a salesperson during the Coronavirus outbreak can really suck.

First off, everyone is worried and distracted. Obviously. Your customers and prospects are figuring out how to work from home while...

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Crisis Planning: A Checklist for Adjusting Your Scheduled Content

As the ever-diligent tech marketer, you’ve probably spent weeks of your life crafting the perfect content calendar. Your team has written several blog posts, all ready to publish at the push of a button. They’ve pre-scheduled social posts on all...

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Tech Brand Messaging Tips During Coronavirus

The way your tech company communicates during the unfolding coronavirus crisis can either make or break your brand. If you ignore the topic entirely, you’ll come off as irrelevant. But if your tech company doesn’t use the right messaging, you...

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Why Smart Tech Companies Continue Investing in Digital Marketing During a Recession

When budgets at tech companies are cut, one of the first things to get the axe is marketing. (In 2008, 60% of large companies cut their marketing budget, according to MarketingSherpa.) 

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The Must-Track Metrics & KPIs at B2B Tech Trade Shows

Tech marketers are used to tracking metrics and report on KPIs (key performance indicators) in the digital world. After all, website traffic, CTRs and CPC are all super easy to calculate, thanks to our friend Google. But what happens when...

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Tech Companies Should Use Social Media to Increase Lead Gen at Trade Shows

Can’t afford an expensive sponsorship at a tech trade show or event? Hop on the free promotional bandwagon by participating in social media instead. Chances are your tech or software company has posted at least one generic “come visit us at booth...

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How to Assemble a Tech Trade Show Dream Team

If you’re not one of the lucky tech companies who has a full-time staff of salespeople just for events, you’ve probably had to rely on non-sales employees to man (or wo-man!) your trade show booth in the past. It may also be difficult to align...

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How to Identify the Best Trade Shows For Your B2B Tech Company

Trade shows are expensive and time-consuming. (Duh.) Pick the wrong one and you’ve wasted several thousand dollars of your marketing budget. Pick the right one and you’ll leave with several qualified leads…and maybe even a few customers. 

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How One Simple Design Technique Can Boost The Effectiveness of Tech Content

Creating a single piece of content in the B2B tech world can be a massive undertaking…from building a content strategy, to wrangling subject matter experts for copywriting assistance, to proofreading …again and again and again. But now that you...

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