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The Marketing Philosophy 63% of Tech Companies Subscribe To

Admit it. You read the headline and clicked with the expectation that your assumption would be validated when you saw the words…

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The Basics of ASMR: A Sensory Experience Trend for B2B Marketers

Love it or hate it, you have to admit the ability to make your audience feel REAL sensation is some next level shit. Even YouTube influencers have found a whole method to connect with their audience in an addictive sort of way. ASMR (Autonomous...

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The Difficult Question: Should Tech Marketers be Gating Premium Content?

To gate, or not to gate: that is the question. Whether ‘tis nobler to offer premium content as a goodwill gesture or protect it as the holy grail of lead generation?

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Paid Search: The Least Effective Tactic for Tech Marketers

This may sound familiar… You’ve created a beautifully insightful piece of content and you can’t wait to share it with your prospects. Your marketing team unleashes the holy grail of material to the masses via segmented emails, social media posts,...

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B2B Lead Gen: Tips to Improve Your Social Media Effectiveness

Social media is a lead generating beast that cannot be ignored. According to Shane Barker by 2021, the total number of social network users is expected to reach 3.02 billion. This monster network is only growing and has become a B2B tech...

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Spreading the Love: An Inbound Tale for B2B Tech Marketers

February 14th can stir up a lot of emotions ranging from swoon-inspiring love to cringe-inducing annoyance. But no matter how you feel about V-Day, we thought we would dish out some love to our favorite sweetheart, the B2B tech marketer. We hope...

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Planning for Success: How Real-Life Tech Marketers Define & Hit Goals

Time to talk numbers! B2B software and technology marketers keep track of crazy amounts of data, ranging from website traffic stats, to strategy ROI dollars and everything in between. With all of that data, what actually defines success? Over 100...

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Why Are Tech Marketers Their Own Harshest Critics?

Congrats, tech marketers!

According to our State of the Industry survey, 66% of you are hitting—or exceeding—your primary KPIs. Yet, despite that success, only 3% of you rate the quality of your marketing plan worthy of five stars. What gives?

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Behind-the-Scenes: How Much B2B Tech Companies Spend on Marketing

Ever hear the phrase “sales brings in the money and marketing spends it”? Or “you’ve got to spend money to make money”? According to The Wall Street Journal’s Annual CMO Survey, “tech companies are the biggest spenders by this measure, allocating...

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Survey Results: The #1 Challenge Tech Marketers Face

Tech marketers have a lot on their plates. (We know because we surveyed 100+ of them for our “State of the Industry Report: Marketing Trends in B2B Software & Technology.”) Managing budgets, adhering to tight deadlines, differentiating a SaaS...

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