Blog

Solutions to the Top 5 Challenges Facing Tech Marketers Today

Now that we’ve had time to completely digest our 2019 State of the Industry Report, we want to take a moment to revisit the top five takeaways. What are the challenges tech marketers face? Why are these problems happening? How can we help solve...

Read More

Bringing Your B2B Tech Inbound Marketing & Sales Enablement to Life in 2019

According to our 2019 State of the Industry Report, the top two focuses for tech marketers this year are inbound marketing (37%) and sales enablement (25%). Combining both initiatives is a guaranteed recipe for success but can be tremendous...

Read More

Lose the Stress Ball: 3 Fool-Proof Giveaways for B2B Tech Trade Shows

Scan your desk. Count the number of pens, trinkets and stickers you’ve picked up at a company trade show. If you’ve been to even a couple of events over the past year, chances are you’ve kept the practical giveaways and ditched the rest. While...

Read More

Top 5 Must-Measure Metrics for Tech Companies (Updated)

With the first quarter of 2019 almost done and in the books, reassessment of quarterly initiatives are on the horizon. No doubt, savvy B2B tech marketers have already implemented a system which delves into campaign KPIs.

Read More

Does Your Technology Website Need to be "Accessible"?

Confused by website accessibility terminology like WCAG or Level A to AAA compliance? Wondering if your tech company’s website needs to abide by Section 508? Here’s a quick rundown of how website accessibility guidelines could (and should!)...

Read More

Our 7 Favorite Blog-spiration Websites for Uninspired Tech Marketers

Even the most focused bloggers become uninspired from time to time. According to The Content Marketing Institute, “57% of B2B marketers say that producing content consistently is their biggest struggle.”

Read More

2019's Hottest Jobs in a B2B Tech Marketing Department

2019 has started and not skipped a beat by keeping all of us busy. As work begins to pile up and deadlines arrive, we bet you wish there were copies of yourself to help get it all done. Well, maybe there is a way to “copy” yourself to get more...

Read More

The Top Technical Skill B2B Tech Marketers Want to Learn More About

The coolest thing about B2B tech marketers is their craving for knowledge. If it’s new, they’re on it. So it’s no surprise that our State of the Industry Report survey respondents had a list of topics they aim to educate themselves on in 2019.

Read More

You're so Vain: 3 Reasons to Stop Self-Promoting in Email Campaigns

How often do you open your email to a barrage unsolicited sales pitch emails? How often do you open them? You’re not alone. It’s a common problem and some companies never learn. Virtual sales pitches are a quick way to end up in someone’s junk...

Read More

3 Steps to Become a B2B Tech Blogging Master

Man…you are one busy tech marketer!

Tasked with heading the lead generation charge for your company, keeping up with emerging trends and numerous other projects, something such as blogging can fall to the wayside.

Read More