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Favorite Resources of Tech Marketers

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Tech Marketing Online Communities & Forums You Should Know About

In Kiwi's annual marketing survey we asked tech marketers across the nation what online communities or forums they were a part of AND recommended to their B2B tech colleagues.

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The Ultimate Tech Marketing Trade Show List

The results are in! We asked tech marketers, in our annual Marketing Trends Survey, across the nation what trade shows and B2B events their companies attend, exhibit at, or tune-in virtually to.  Drumroll please...

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Why Fresh Content is Essential for Tech Website SEO Ranking

“Content is King” is a familiar phrase in the marketing world and for good reason. Bill Gates coined the phrase in 1996 in an essay and it rings even truer today. However, now leading into 2021, we need to take it a step further than that and...

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Should you gate or ungate your tech company’s content? That is the question.

You are a tech marketer looking to develop exceptional content that drives brand awareness, generates qualified leads and performs as a sales tool to nurture prospects through the sales cycle. You’re wrestling with a decision: what content will...

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Five Tips to Painlessly Integrate Salesforce with HubSpot

So your tech company has implemented HubSpot to drive marketing initiatives but now you’re daunted by the process of integrating your Salesforce CRM with your HubSpot marketing platform. Not to worry, this blog will run you through my top five...

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Why Tech Websites Need Updated Plugins for Lead Generation

Websites are big investments, both in terms of money and the time it can take to plan and build them. So, when a website project is done, it’s really tempting to wipe the dust from your hands and settle back to watch the leads roll in....

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Five Considerations Before Canceling HubSpot Marketing Pro

Let me guess, you stumbled upon this blog because you were led to believe that HubSpot is a utopia of digital marketing glory. Instead, you find yourself overwhelmed, disappointed and frustrated with the HubSpot Marketing Pro platform and its...

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Three HubSpot Workflows That B2B Tech Marketers Need to Implement ASAP

Workflows are, hands-down, my favorite tool offered in HubSpot Marketing Pro. The workflows tool automates your sales, marketing and service processes. While most B2B tech companies utilize workflows exclusively for communicating with prospects...

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Google Mobile-First Indexing and Its Effect on Tech Website Ranks

Business website best practices have changed drastically in the last decade. It’s hard to believe that a few years ago, creating a mobile version of business websites was a common trend. Remember the days of mobile.kiwicreative.net? Now to remain...

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