Blog

How Tech Marketers Need to Adapt for Long-Term Remote Work

As we enter what seems like the millionth week of the government-mandated stay-at-home order, many tech marketing departments are trying to adapt to the new reality of working remotely for an extended period of time.

With in-person meetings a...

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Avoid These Stock Photo Disasters During a Global Pandemic

Choosing the perfect stock photo can be difficult on a normal day. While scrolling through endless options, you may find yourself questioning “does this person have the right facial expression?” or “does the style of this photo align with the...

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How a Tech Sales Team Can Create a Customer-Centric Crisis Communication Plan

As we’ve been checking in with our clients and colleagues in the tech industry, we keep hearing the same thing: “How should we communicate in the midst of the Coronavirus crisis?” 

While the exact message will be unique to your industry and your...

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How Video Can Close the Marketing Communication Gap During Coronavirus

Whether we realize it or not, video is a part of our daily lives. When we watch a quick how-to video on YouTube or an hour-long webinar, we consistently immerse ourselves in video content. In fact, according to a HubSpot report, 78% of people...

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Tech Marketers: Here's What NOT to Post on Social Media During a Crisis

Self-isolation and social media go together like peanut butter and jelly…and you’ve probably got a lot of both stockpiled in your house nowadays. 

If you’re like most Americans, you’re spending several hours a day getting lost in an endless...

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Using Data to Make Faster Marketing Decisions in a Crisis

The COVID-19 pandemic has been described as a “once in a generation” crisis, a “black swan,” and a “war on an invisible enemy.” Whatever you call it, one thing is for sure: it’s impacting all of us and it’s tough not to panic. Each day feels...

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Planning for Web Traffic Declines During the COVID-19 Pandemic

It’s no secret that COVID-19 has had a huge impact on the economy. As of March 24, 2020, 13 states have executed shelter-in-place orders. As a result, some 167 million Americans in 17 states, 18 counties and 10 cities are either working from home...

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Do This Not That: Switching Marketing Tactics During the Coronavirus

Trade show cancelled? Digital engagement tanking? Welcome to the new reality of marketing your B2B tech company during the coronavirus crisis. Should you throw in the towel and just give up on marketing for the short-term? (Hint: this blog post...

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Five Simple Ways Tech Marketers Can Stay Secure While Working Remotely

While working remotely is natural for some tech marketers, many are facing a period of transition during the coronavirus pandemic. Tech marketers no longer have a clear distinction between their "work" space (i.e., the office) and their "home"...

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Panic, Plan or Persevere: B2B Tech Marketing During the Coronavirus Crisis

At the risk of sounding like a cheesy motivational poster, we all know that during a crisis there are only two things you can control: your attitude and your actions. 

In our experience, we’ve seen B2B tech companies go down one of three paths...

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