Blog

Marketing Strategy Success After a Crisis is Just Like Football, Right?

Okay- things seem to be ready to start back up. Can life really go back to something close to what was normal? Will the Browns finally get past the “rebuilding” stage? That all remains to be seen. But what you cannot do is wait to find out what...

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B2B Tech Marketing in the Next Phase of COVID-19

Huzzah! Government discussions and strategies for opening businesses are getting more serious and tangible. There is finally some hope at the end of the tunnel! 

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Plan for the Future by Recognizing Past Marketing Mistakes

You’ve already made adjustments to your marketing strategy for the short-term because of the Coronavirus crisis. Now you’re looking at your tech company’s plan for the rest of the year and need to make some hard choices.

As a smart tech marketer,...

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How Tech Marketers Need to Adapt for Long-Term Remote Work

As we enter what seems like the millionth week of the government-mandated stay-at-home order, many tech marketing departments are trying to adapt to the new reality of working remotely for an extended period of time.

With in-person meetings a...

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Avoid These Stock Photo Disasters During a Global Pandemic

Choosing the perfect stock photo can be difficult on a normal day. While scrolling through endless options, you may find yourself questioning “does this person have the right facial expression?” or “does the style of this photo align with the...

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How a Tech Sales Team Can Create a Customer-Centric Crisis Communication Plan

As we’ve been checking in with our clients and colleagues in the tech industry, we keep hearing the same thing: “How should we communicate in the midst of the Coronavirus crisis?” 

While the exact message will be unique to your industry and your...

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How Video Can Close the Marketing Communication Gap During Coronavirus

Whether we realize it or not, video is a part of our daily lives. When we watch a quick how-to video on YouTube or an hour-long webinar, we consistently immerse ourselves in video content. In fact, according to a HubSpot report, 78% of people...

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Tech Marketers: Here's What NOT to Post on Social Media During a Crisis

Self-isolation and social media go together like peanut butter and jelly…and you’ve probably got a lot of both stockpiled in your house nowadays. 

If you’re like most Americans, you’re spending several hours a day getting lost in an endless...

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Using Data to Make Faster Marketing Decisions in a Crisis

The COVID-19 pandemic has been described as a “once in a generation” crisis, a “black swan,” and a “war on an invisible enemy.” Whatever you call it, one thing is for sure: it’s impacting all of us and it’s tough not to panic. Each day feels...

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Planning for Web Traffic Declines During the COVID-19 Pandemic

It’s no secret that COVID-19 has had a huge impact on the economy. As of March 24, 2020, 13 states have executed shelter-in-place orders. As a result, some 167 million Americans in 17 states, 18 counties and 10 cities are either working from home...

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