Blog

Why Smart Tech Companies Continue Investing in Digital Marketing During a Recession

When budgets at tech companies are cut, one of the first things to get the axe is marketing. (In 2008, 60% of large companies cut their marketing budget, according to MarketingSherpa.) 

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The Must-Track Metrics & KPIs at B2B Tech Trade Shows

Tech marketers are used to tracking metrics and report on KPIs (key performance indicators) in the digital world. After all, website traffic, CTRs and CPC are all super easy to calculate, thanks to our friend Google. But what happens when...

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Tech Companies Should Use Social Media to Increase Lead Gen at Trade Shows

Can’t afford an expensive sponsorship at a tech trade show or event? Hop on the free promotional bandwagon by participating in social media instead. Chances are your tech or software company has posted at least one generic “come visit us at booth...

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How to Assemble a Tech Trade Show Dream Team

If you’re not one of the lucky tech companies who has a full-time staff of salespeople just for events, you’ve probably had to rely on non-sales employees to man (or wo-man!) your trade show booth in the past. It may also be difficult to align...

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How to Identify the Best Trade Shows For Your B2B Tech Company

Trade shows are expensive and time-consuming. (Duh.) Pick the wrong one and you’ve wasted several thousand dollars of your marketing budget. Pick the right one and you’ll leave with several qualified leads…and maybe even a few customers. 

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How One Simple Design Technique Can Boost The Effectiveness of Tech Content

Creating a single piece of content in the B2B tech world can be a massive undertaking…from building a content strategy, to wrangling subject matter experts for copywriting assistance, to proofreading …again and again and again. But now that you...

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Beyond the Resources Page: How Tech Marketers Can Expand Content Reach

As a tech marketer, we know you’ve worked damn hard to produce all of your company’s white papers, case studies and videos. But are you confident that your website visitors are finding the content they need, when they need it? Or do all of your...

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How to use Interactive Marketing to Drive Engagement

Interactive marketing, also referred to as trigger-based or event-based marketing,  provides a direct response to the action a customer makes. It’s essentially a follow up question, or response, to what your customer is doing. For example, if...

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Personalization: How to Improve Your Email Campaign CTR

Emails. We all have an inbox full of important and unimportant ones. Whether they’re from your boss or a store offering coupons and deals. They span a variety of topics and senders. Some of us even get so many emails to the point where we have...

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How to be a Tech Company With a Killer Content Marketing Strategy (Updated)

As a tech marketer, you have a lot on your plate to reach your customers and future prospects. Having a content marketing strategy is something that should always be top of mind. If there's no strategy, your content could end up being...

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