Tech Marketers: Here's What NOT to Post on Social Media During a Crisis

Self-isolation and social media go together like peanut butter and jelly…and you’ve probably got a lot of both stockpiled in your house nowadays. 

If you’re like most Americans, you’re spending several hours a day getting lost in an endless...

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Using Data to Make Faster Marketing Decisions in a Crisis

The COVID-19 pandemic has been described as a “once in a generation” crisis, a “black swan,” and a “war on an invisible enemy.” Whatever you call it, one thing is for sure: it’s impacting all of us and it’s tough not to panic. Each day feels...

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Planning for Web Traffic Declines During the COVID-19 Pandemic

It’s no secret that COVID-19 has had a huge impact on the economy. As of March 24, 2020, 13 states have executed shelter-in-place orders. As a result, some 167 million Americans in 17 states, 18 counties and 10 cities are either working from home...

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Do This Not That: Switching Marketing Tactics During the Coronavirus

Trade show cancelled? Digital engagement tanking? Welcome to the new reality of marketing your B2B tech company during the coronavirus crisis. Should you throw in the towel and just give up on marketing for the short-term? (Hint: this blog post...

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Five Simple Ways Tech Marketers Can Stay Secure While Working Remotely

While working remotely is natural for some tech marketers, many are facing a period of transition during the coronavirus pandemic. Tech marketers no longer have a clear distinction between their "work" space (i.e., the office) and their "home"...

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Panic, Plan or Persevere: B2B Tech Marketing During the Coronavirus Crisis

At the risk of sounding like a cheesy motivational poster, we all know that during a crisis there are only two things you can control: your attitude and your actions. 

In our experience, we’ve seen B2B tech companies go down one of three paths...

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11 Tips for Selling Remotely During the Coronavirus Crisis

We’re not going to sugarcoat it here…being a salesperson during the Coronavirus outbreak can really suck.

First off, everyone is worried and distracted. Obviously. Your customers and prospects are figuring out how to work from home while...

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Crisis Planning: A Checklist for Adjusting Your Scheduled Content

As the ever-diligent tech marketer, you’ve probably spent weeks of your life crafting the perfect content calendar. Your team has written several blog posts, all ready to publish at the push of a button. They’ve pre-scheduled social posts on all...

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Tech Brand Messaging Tips During Coronavirus

The way your tech company communicates during the unfolding coronavirus crisis can either make or break your brand. If you ignore the topic entirely, you’ll come off as irrelevant. But if your tech company doesn’t use the right messaging, you...

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Why Smart Tech Companies Continue Investing in Digital Marketing During a Recession

When budgets at tech companies are cut, one of the first things to get the axe is marketing. (In 2008, 60% of large companies cut their marketing budget, according to MarketingSherpa.) 

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