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Mobilegeddon is Here

Posted on April 20, 2015

Hopefully, you already have a site that provides a great user experience on smartphones and tablets. (After all, 75% of Americans own a smartphone and 60% of all online traffic comes from mobile.) In that case, feel free to ignore the rest of this blog post.

But if your website isn’t very mobile friendly, you need to do something about it…stat. Think we’re overreacting? We’re not. This latest update by Google has been described as a “giant change that could crush millions of small businesses.” And sadly, many of the sites at risk are those who aren’t web-savvy enough to realize it.

How do you know if your site is mobile friendly?

Quick answer: Reduce the size of your browser window on your desktop computer: does your website’s content restack and scale down nicely? Now, view the website on your smartphone: does it have large text that you can read without zooming? Easy-to-tap links? No flash animation? If you answered “yes” to everything above, then your site is likely considered mobile friendly by Google.

Quicker answer: Enter your url into Google’s Mobile Friendly Test tool to see how Googlebot sees your page.

Quickest answer: Google your company on your smartphone and see if the words “mobile-friendly” appear next to your meta description.

How do you fix a website that isn’t mobile friendly?

Unfortunately, there isn’t a “quick fix” plugin that will automatically convert your outdated websites into something that’s mobile friendly. But that said, you don’t necessarily have to start from scratch, either. The easiest way to figure out how involved a website update will be is to contact a talented website development studio and let them walk you through your options.

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Topics: Website Development

Danni Bennett

Written by Danni Bennett

Danni Bennett is Kiwi Creative's data-driven Website Strategist. She's responsible for wireframing, SEO strategy, online copywriting and more…everything needed to make sure our clients' websites provide the best possible user experience!

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