How often should you should redesign your website? Well, depends on who you ask. Some articles and experts will say a site should be redesigned every two years and others will say every five.
Truth is that it’s really hard to define a rule-of-thumb for that question. Technology changes quickly, design trends come and go and businesses can pivot on a dime. Because of that you can have a perfectly up to date website today and by next quarter it can feel outdated.
Rather than adhere to an arbitrary rule dictating when you need to update your site, we recommend looking at how your site is performing and the overall state of the business and deciding based on those factors.
That said, here are four reasons that a tech company should redesign their website: