Jen Lombardi

Jen Lombardi
Jen Lombardi is the Head Honcho and Creative Genius at Kiwi Creative, a creative marketing studio for B2B technology companies. She has an award-winning background in print design, but is also a marketing maven, wizard of the web, grammar geek and all-around fun person.

Recent Posts

4 Signs That It's Time to Redesign Your Tech Company's Website

How often should you should redesign your website? Well, depends on who you ask. Some articles and experts will say a site should be redesigned every two years and others will say every five.

Truth is that it’s really hard to define a rule-of-thumb for that question. Technology changes quickly, design trends come and go and businesses can pivot on a dime. Because of that you can have a perfectly up to date website today and by next quarter it can feel outdated.

Rather than adhere to an arbitrary rule dictating when you need to update your site, we recommend looking at how your site is performing and the overall state of the business and deciding based on those factors.

That said, here are four reasons that a tech company should redesign their website:

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How to Convince Your Tech Company to Invest in Inbound Marketing Software

Inbound marketing has been all the rage for the past several years. And while many software and technology companies have come to accept the power of blogging and social media, a surprising number have yet to officially “take the leap” and sign up for a marketing automation platform.

Why the resistance? Because creating an automated inbound marketing machine can be an expensive, long-term investment and busy tech marketers are constantly pressured to guarantee ROI for every line item in their budget.

(Pssst…learn how to make your inbound marketing more successful and prove ROI in our B2B Tech Marketer's Guide to Inbound!) 

Need help convincing your boss that paying for marketing automation software is a good long-term investment? Here are some compelling stats from HubSpot customers—specifically in the software/tech industry—showing how they’ve increased web traffic and qualified leads as a result of fully embracing the inbound marketing methodology.

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How to Design a B2B Tech Website That Isn't Boring

Feeling like your B2B software or technology website is, well, a bit boring? You’re not alone…many marketing managers struggle with how to “spruce up” text-heavy pages without embarking on a total website redesign.

Here are our favorite tips for how to breathe life into an otherwise boring B2B website design. How many can you implement this week?

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4 Ways to Immediately Improve Your B2B Tech Buyer Persona

As a smart B2B marketer, you’re probably already rocking a pretty solid buyer persona. You know your ideal customer’s job title, age and educational background. You know where he goes to read up on the latest industry news and what LinkedIn groups he belongs to. You’ve even given him a catchy name, like IT Manager Tim or President Paul.

Sure, that’s a good start, but are those basic stats really providing enough insight to produce truly impactful inbound marketing material?

If you want to take your buyer persona to that next proverbial level, try asking these four powerful questions for better lead generation.

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Why In-House Marketing Departments Still Need Agencies

Should your company build an in-house marketing department or outsource work to an agency? The answer is yes and yes. Here’s why the best-run companies have a strong internal team of marketing/branding professionals, but still understand the benefits of partnering with an outside marketing firm.

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Say What? Deciphering Marketing Acronyms

If there’s one thing that marketers love, it’s a good acronym. Brush up on your lingo with this handy guide to (sometimes overused) marketing acronyms, FYI ICYMI.

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Kiwi Creative Wins Three Web Design Awards

Congrats to our website design and development team who took home three awards at GDUSA’s 2016 American Web Design Awards.

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Kiwi Creative Scores Big at Package Design Awards

Kudos to the creative team here at Kiwi Creative who scored big at yet another design competition. This time, we took home three honors in the 2016 GDUSA American Package Design Awards in the music and entertainment category for our client Shadow Mountain Records.

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Say What? Deciphering Graphic Design Acronyms

Confused by all of those crazy acronyms your graphic designer uses? We’re here to translate so you can communicate with confidence the next time he/she tells you “the JPG is CMYK, but it’s still FPO because the DPI isn’t high enough for print.”

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Say What? Deciphering Website Design Acronyms

Here at Kiwi Creative, we tend to steer clear of most marketing buzzwords. (You won’t hear us wanting to “circle back about that touchpoint by EOD.”) However, in our industry there are some acronyms that you just can’t avoid…and they can sound like a completely foreign language to non-developers.

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