If you really want to be ahead of the digital marketing game, it’s not enough to keep an eye on the SEO latest trends, you should also foresee some of them.
But is it really possible? The answer would be – yes and no. The thing is that we can’t predict how search engine algorithms change over time. However, we still can make some predictions according to the technology and consumer psychology.
Here’s how we’re preparing for SEO in 2019:
Optimize your website for Voice Search and Digital Assistants
Using voice search and digital assistants is becoming second nature, as they are integrated into products we use everyday.
For example, it’s not uncommon for me to use Apple CarPlay to send a text message while driving or ask Siri to schedule a meeting into my calendar. Or when I’m at home and I speak to my Xbox to navigate between my Netflix watch list, and then during the movie, ask Alexa to turn the lights down.
And while the voice-search enabled digital assistants of the real-world may not yet have had anyone confess their undying love, we do know that they are quickly becoming the go-to search mode for consumers everywhere. In fact, ComScore says that by 2020, 50 per cent of all searches will be voice searches.
Consider optimizing your SEO strategies to be compatible with the voice search phenomena by adding a Q&A page to your website. The vast majority of voice searches are question based and Google usually picks a page that contains a) the question and b) the answer.
Quality Over Quantity
One of the most underrated SEO tips is to understand that quality content will always trump quantity. Having a large amount of indexed pages doesn’t automatically mean it will translate into a growth of organic traffic.
For example, consider testing multimedia content. Videos have a lot of untapped potential and are oftentimes overlooked by even the most savvy SEO professionals. Video content is great for SEO and will do wonders for user engagement. Chances are, your audience might quickly run through a one minute video but may not have the patience to read your 100 word article.
Get rid of shallow blog posts and focus more on creating meaningful content that will make your audience want to engage more with your company.
Encourage Comments on Your Content
Do blog comments help your rankings? The answer is YES. Last year, Google said that community (blog comments and engagement) can help tremendously with rankings as they send engagement signals.
In other words, Google wants to see that you have an active community on your site, and they’re likely to pay even more attention to this ranking factor in 2019.
This can be as simple as including a call to action at the end of blog posts or multimedia content to encourage your audience to leave a comment.
Keep Moving Forward
It’s never a bad idea to get ahead of competitors and hop on trends and new techniques before they happen. Don’t let new algorithms fool you into sticking with dated tactics that aren’t working.